Third wave coffee is a new trend in coffee shops where customers order from a menu instead of ordering at the counter.
Third wave coffee aims to provide a quality level of service for customers who want to sit down and relax rather than stand up at the counter.
Third wave coffee also allows customers to customize their cup of coffee, which is something they cannot do when ordering at the counter.
Waves Of Coffee
There are three-wave of coffee in the coffee industry:
The first wave was when coffee was discovered in Ethiopia.
The second wave was when coffee became popular in Europe.
Third-wave was when coffee became an international commodity.
Each wave has its core values, characteristics, and trends. In the first wave, coffee became a commodity. In the second wave, American coffee giants transformed coffee culture. And in the third wave, coffee started being bought based on its production origin and focus on consumer education.
The “Third Wave Coffee”
Third wave experience is not a new concept in the coffee industry; it has existed since the 1980s. However, the popularity of this type of coffee shop has increased in recent years. Customers can choose from various kinds of coffee beans, including Arabica, Robusta, and others. They can also choose between single origin coffees, blends, and flavored coffees.
Third Wave Versus Specialty Coffee: What’s The Difference?
Third-wave coffee is made by roasting beans in small batches and then grinding them into espresso-like shots. These shots are then brewed using a French press or siphon machine. This process produces a richer flavor profile than standard drip coffee. But because these beans are roasted in small batches, using innovative brewing methods, there may be variations in taste and aroma.
Specialty coffee is usually produced in large quantities. It is often blended with other coffee beans, such as Arabica and Robusta. It is then sold in bulk bags. The difference between specialty coffee and third wave coffee is that specialty coffee is more standardized. You will find similar tastes and aromas among all the specialty coffees you buy.
Key Features Of The Third Wave
Third wave coffee has some core values and distinctive quality that set it apart from traditional coffee shops.
The first is that the baristas will ask customers what type of coffee they would like before brewing it. This ensures that the customer gets exactly what he wants, instead of having to guess.
Second, the barista will let customers know if any ingredients were not available, so that they don’t end up with a drink that doesn’t taste right.
Finally, the third wave coffee shop offers free WiFi, allowing customers to check email or social media during their visit.
Artisanship
Third wave coffee has become popular because it provides a better customer experience. It may not be the most cost effective way to run a business, but it does seem to be gaining popularity among consumers.
Aesthetics
Third wave coffee shops offer a variety of different options for customers to choose from, including espresso, lattes, cappuccinos, mochas, and hot chocolate. Some cafes have a barista who makes each drink individually, while others allow customers to choose from a menu of pre-made beverages.
Customization
Another reason why third wave coffee is becoming more popular is that customers are able to customize their drinks. While specialty coffee shops have been offering customizations such as adding flavors to drinks, third wave coffee shops go one step further by letting coffee consumers add toppings to their drinks. For example, customers could request a latte with whipped cream on top.
Customer Service
Another benefit of third-wave coffee is that it gives customers a chance to get to know the staff members who work there. In addition to making sure that every customer receives excellent service, the staff members are often willing to chat with customers about their day.
How Does Third Wave Coffee Work?
While third wave coffee is still relatively new, it’s already starting to catch on. Here’s how it works:
First, customers arrive at the cafe. They then place an order using a touch screen kiosk.
Second, the baristas prepare the drinks according to the customer’s order.
Finally, the customer pays for his order at the register.
Of course, this process takes time, especially since the baristas must make each drink individually. However, the benefits of third wave coffee outweigh these drawbacks.
Third Wave? What Happened to The First Two?
During the first two waves of coffee shops, customers were expected to stand up at the counter and place their orders. This was done because it was easier for the baristas to serve all the customers at once.
However, third wave coffee shops take things a step further by providing a menu of drinks that customers can select from and focus on quality. This means that customers no longer need to wait in line at the counter. Instead, they can simply pick out the drink they want and pay for it at the register.
This change in customer expectations led to the creation of third wave coffee shops. Customers now expect to be served quickly, and they want to be able to customize their drinks without waiting in line.
What Sets Third Wave Coffee Apart?
Third wave coffee is different because it provides a more relaxing atmosphere for customers. Instead of being forced to stand up at the bar and wait for their order, customers can sit down and relax.
It’s also important to note that third wave coffee is not just limited to coffee company. Many restaurants and bars are also starting to offer this type of service.
The Future Of Third Wave Coffee
As third wave coffee becomes more popular, we’ll likely see more and more cafes adopting this style of service. Eventually, it will become standard practice for coffee shops to use this system.
For now, however, some people think that third wave coffee isn’t quite ready for prime time. They argue that it’s too expensive to operate and doesn’t provide enough value to justify its high price tag.
“Fourth Wave”: Are We There Yet?
Fourth wave coffee has yet to become mainstream in the coffee industry, but it does seem like a great way to improve customer experience and increase revenue. Starbucks announced plans to roll out fourth wave coffee nationwide by 2020. However, it will take time before we see widespread adoption.
Conclusion
There are many reasons why third wave coffee is growing in popularity. Customers are tired of waiting in line at the counter, getting rushed through the process, and not being able to get quality products. They also appreciate the ability to customize their drinks. And third-wave coffee allows customers to spend more time socializing with the staff members who work at the shop.
If you’re looking for a good cup of coffee quality, you might want to give third-wave coffee a try. It may just be what you’ve been missing!
